Our road safety campaigns

Road safety is an important part of our daily lives and should be considered by all types of road user. Road users include:

  • drivers
  • pedestrians
  • horse riders
  • cyclists
  • motorcyclists
  • mobility scooters
  • users of trial e-scooters

Our aim is to reduce the number of those killed and seriously injured on the Island’s roads. We seek to do this through education, training, and publicity campaigns.

We are members of the Hampshire Road Safety Partnership, working together using our different skills and knowledge to make Hampshire’s roads safer for all.

The other partners are:

Government road safety advice and campaigns


THINK! Is the government website that covers road safety campaigns. It is full of information to help you use roads safely.

It has advice on the following subjects:

The Highway Code

The Highway Code is a set of information, advice and mandatory rules for all road users in the United Kingdom. It provides information on road signs, road markings, vehicles markings and road safety.

The Highway Code had eight changes starting from 29 January 2022. These advisory changes have been implemented to improve safety for people walking, cycling and horse riding. Every road user still has a responsibility to keep themselves and each other safe, and the changes mean being ready to give priority, leave space and be considerate of others.